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Station Profile

nirvanaFormat & Call Letters

Mainstream/Classic Rock -  KMKF FM

Format Description

101.5 K-Rock plays The Best New Rock, And Killer Classics.

101.5 K-Rock's 50,000-watt signal serves Manhattan, Junction City, Wamego, and Topeka, KS.

101.5 K-Rock is targeted to reach Affluent Men between the ages of 25 to 54 years old.

The Biggest Music Library: 101.5 K-Rock has a broader, more diverse playlist than most other formats. We play everything from Today’s Best New Rock to the biggest Classic Rock favorites and more.

u2 no3d101.5 K-Rock plays great music from Pearl Jam, Rolling Stones, Nirvana, U2, Green Day, The Red Hot Chili Peppers, Fleetwood Mac, Linkin Park, the Foo Fighters, Aerosmith, Tom Petty, Motley Crue, Van Halen, Pink Floyd, Def Leppard, ZZ Top, Led Zeppelin, Tom Petty and the Heartbreakers, Metallica, Nickelback, 3 Doors Down, John Mellencamp, Pearl Jam, The Rolling Stones, R.E.M and more. 

The Mainstreet Rock format has remained one of the strongest formats throughout the years and is a top performer for advertisers.

Market Leader with Men: 101.5 K-Rock is top-ranked with Men 25 to 54 years old.

101.5 K-Rock is a strong station for reaching exclusive male listeners in the market.

101.5 K-Rock features Manhattan's Dave G In The Morning. He brings a true local connection to the community in this music-intensive morning show.  The best in classic and new rock paired with pop culture pieces, interviews, and the best giveaways every morning.

K-State Sports/Powercat Gameday. The Cats Rock Here!  101.5 K-Rock covers the Kansas State University football and men’s basketball games featuring our own traveling football pregame show that originates live from every home and road KSU game. We’ve covered the Cats from coast to coast with the great fans of Kansas State University. K-Rock is also the exclusive home for Kansas State soccer broadcasts.

101.5 K-Rock allows advertisers to reach a large consumer group that can’t be reached with any other station.

Demographic Profile

101.5 K-Rock has a wide demographic appeal with consumers who have purchasing power!

couple shopping 16Age Composition: Almost 70% of Mainstream Rock listeners in America fall into the 25-54 age group.

- Approximately 28% of Mainstream Rock listeners are adults 45 to 54-year-old.
- Approximately 23% of Mainstream Rock listeners are adults 35-44 years old.
- Approximately 20% of Mainstream Rock listeners are adults 25 to 34 years old.
- Approximately 14% of Mainstream Rock listeners are adults 18-24 years old.

101.5 K-Rock is the perfect station for reaching the Male 25 to 54 demographic.

Gender: Approximately 70% of 101.5 K-Rock listeners are male while 30% are female.

Household Income: 101.5 K-Rock listeners have high earning power.

- Approximately 30% of Mainstream Rock listeners have an income of over $75,000.
- Approximately 25% of Mainstream Rock listeners have an income of $50,000 -$75,000.
- Approximately 25% of Mainstream Rock listeners have an income of $25,000 - $50,000.

Occupation: 101.5 K-Rock listeners are employed as Owners, Managers or Professionals, Tradespeople, Sales and Service industry and Administrators or Clerical staff.

couple 58Education: 101.5 K-Rock listeners are well educated.

- Approximately 20% are College graduates.
- Approximately 36% have attended college.
- Approximately 36% have a high school diploma.

101.5 K-Rock is designed to reach active consumers in their prime spending years.

Investments: 101.5 K-Rock targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity: 101.5 K-Rock attracts listeners who are very active participating in exercise and fitness, boating, biking, golfing, camping, hiking, and going to the beach on weekends. These listeners dine out frequently, attend local and regional sporting events and concerts.

Market your business to thousands of potential new customers each week with 101.5 K-Rock.

Lifestyle Profile

101.5 K-Rock targets homeowners. The majority of 101.5 K-Rock listeners own their own home. A huge category with these consumers is home improvement and home decorating.

Home Spending: Started or completed in the past 2 years:

construction 16- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors

101.5 K-Rock listeners are in their prime earning and spending years.

101.5 K-Rock is one of the most powerful performing formats targeting men for advertisers today!

101.5 K-Rock Listeners

couple 34

- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skincare products.
- Enjoy going out to restaurants often every month. Over 50% go out more than 5 to 6 times a month. 
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories. 

101.5 K-Rock is designed to reach active consumers in their prime spending years.

radio 40

Spring 19/Fall19 Nielsen Highlights

#1 Men 18-34 Metro
#1 Persons 12+ Tri-County
#1 Men 18-34 & 25-54 Tri-County
#1 Persons 12+ Riley County
#1 Men 18-34 & 25-54 Riley County TSA

Promote your business to over 29,000 customers every week on 101.5 K-Rock.

101.5 K-Rock Coverage Map

manhattan coveragemap k rock

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