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 Station Profile

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Format & Call Letters

Adult Contemporary - KBLS FM

Format Description

Sunny 102.5 FM plays today "Music Variety from the 80s to Now". 

Sunny 102.5 with it's100,000 watt signal serves Manhattan, Salina, Abilene, Junction City, and Wamego, KS.

Sunny 102.5 FM continues to dominate in its target demo, Adults 25 to 54.

Sunny 102.5 FM is Manhattans most listened to  "At-Work Station”.

Sunny 102.5 FM is proud to be #1 with women making it a must-buy for advertisers looking to reach this important demographic. 

Sunny 102.5 FM plays the biggest hits from the ’80s, ’90s, and the best music today. We're the station everyone can agree on at home, at work, and in the car!

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Sunny 102.5 FM is welcomed in professional offices, restaurants, and retail stores.

Target Audience: Sunny 102.5 FM targets consumers with a high disposable income. Sunny 102.5 FM targets adults 18 to 64 with the core being Women 25-64. The adult female consumer is one of the most lucrative groups for local retailers and businesses to reach.

Artist Profile:Sunny 102.5 FM is full of great hits from the 80’s, 90’s, & Now”. Core artists include Train, Katy Perry, Bon Jovi, Matchbox 20, Adele, Michael Jackson, Maroon 5, Alanis Morissette, Justin Timberlake, Pink, Journey, Elton John, Kelly Clarkson and more.

Get exposure to thousands of affluent customers each week with Sunny 102.5 FM.

Demographic Profile

Sunny 102.5 FM  listeners have spending power.

Age: Sunny 102.5 FM targets women in the prime 25 to 64 demographic.

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Gender: Females 12+ favor Sunny 102.5 FM.

-  Over 55% of Sunny 102.5 FM listeners are female, approximately 45% are male.
- The majority of this important demographic falls significantly into the 25 to 64 age group.

Household Income: Sunny 102.5 FM listeners have high earning power.

Over 60% of Sunny 102.5 FM listeners have an income of more than $50,000 a year. 

Occupation: Sunny 102.5 FM targets individuals who are employed full-time in a variety of occupations including owner, manager, professional, clerical, trade, skilled sales, and technical.


Education: Sunny 102.5 FM listeners are well educated. Over 50% of Sunny 102.5 FM listeners have attended college.

The number of people in a household under 12 years of age:

- None 63%
- One 21%
- Two 10%
- Three or More 4%

ActivitiesSunny 102.5 FM attracts listeners who actively participate in exercise and fitness, biking, golfing, gardening, and hiking. 

InvestmentsSunny 102.5 FM targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Sunny 102.5 FM listeners enjoy going out to music concerts, sporting events, bars, and restaurants.

Sunny 102.5 FM listeners are in their prime earning and spending years.

Lifestyle Profile

Sunny 102.5 FM  targets affluent homeowners. Over 70% of Sunny 102.5 FM listeners own a home. A huge category with these consumers is home improvement and home decorating.

Home Spending: Started or completed in the past 2 years:

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- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

Sunny 102.5 FM listeners are huge shoppers with purchasing power.

Sunny 102.5 FM  Listeners

Sunny 102.5 FM's format allows advertisers to reach a large consumer group that can’t be reached with any other station.

couple 37- Purchased a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, and HDTVs.
-  Are big consumers of furniture, mattresses, major appliances, and automobiles.
- Purchase fine and costume jewelry, cosmetics, perfume, and skincare products.
- Enjoyed going out to restaurants often every month. Almost 90% went out in the past month.
- Purchased men and women's clothing, children's clothing, men's and woman's shoes, and accessories.

Sunny 102.5 FM listeners are in their prime income and spending years.


Here's Why Sunny 102.5 FM Targets Women

woman 5080% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
45% of all electronics purchases are made by women.
61% of all electronics purchases are influenced by a woman.
90% of women participate in decisions that affect household investment and retirement accounts.

Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.

We Target The Most Powerful Demographic Force In American History

Every year, the U.S. Consumer Expenditure Survey shows adults 45-64 outspend the average consumer in nearly every category, from food, household furnishing, entertainment, personal care, gifts, etc.

dayton 126- Boomers make-up HALF of the entire U.S. population.

- Boomers control HALF of the nation’s aggregate household spending.

- Adults 45+ will continue to be the most powerful consumers in the marketplace. 

-The US Census shows the senior age group is for the first time the largest in terms of size and percent of the population in the U.S.

-Over the next 30 years, the 65+ population will be larger than the younger generations.

-The 45+ population has $2.4 trillion in annual income, which accounts for 42% of all after-tax income in the U.S. (Consumer Expenditure Survey).

couple 52-Boomers and seniors have a net worth 3x that of younger generations (Economic Policy Institute).

-Baby boomers account for nearly $230 billion, or 55% of consumer packaged goods sales (Nielsen).

-Boomers spend $157 billion on trips every year (NextAvenue).

-Americans 45+ account for half of all consumer spending.

-Boomers outspend younger adults online 2:1 on a per-capita basis (Forrester).

Sunny 102.5 delivers listeners with a high disposable income in their prime spending years.

radio 9Spring 19/Fall 19 Nielsen Highlights

#1 Women 25-54 Tri-County TSA
#2 Adults 35+ Tri-County 
#3 Adults 35+ Metro
#3 Women 25-54 Metro 

#4 Persons 12+ Metro

Get your message out to over 27,400 potential customers every week on Sunny 102.5.

Start Your Day With Murphy, Sam, & Jodi In The Morning With Sunny 102.5. 

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There's no better way to wakeup to Murphy, Sam, & Jodi and great hits from the ’80s, ’90s, & Now.

Murphy Sam and Jodi have blended great music, pop culture and listener participation to create an emotional connection with listeners.

Jodi is today’s mom juggling kids, family, work, and friends. Murphy is her husband, and Sam is the guy who stirs it up.

Every morning wake up to laughter that’s fun and safe for the whole family to wake up to.

Wake up to Murphy, Sam, and Jodi in the morning every weekday starting at 5 am on Sunny 102.5.


Sunny 102.5 FM  Coverage Map
100,000 WATTS
Bigger Signal, Bigger Coverage Area, More Listeners
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